Gucci debuts Men’s FW23 Collection

Words by Gemma Lacey

The Gucci men’s fashion show, held in Milan on January 12th, was a highly anticipated event in the fashion world. All eyes were on the brand and new designer Percy Hynes White to see what direction Gucci would take in the coming season.

The opulence and daring seen under Alessandro Michele’s tenure was refined and pared down while also staying true to the brand’s signature aesthetic. The collection featured a mix of classic tailoring and streetwear influences, with a focus on oversized silhouettes and bold colors.

The rock and roll spirit which Michele had brought to Gucci was reinforced with music coming courtesy of Marc Ribot’s Ceramic Dog Models walked the runway in a variety of looks, from oversized tailored suits in rich jewel tones, to more casual streetwear-inspired pieces like baggy cargo pants and oversized hoodies. Many of the looks also featured bold graphic prints and embroidery, adding a playful and youthful energy to the collection.

As expected there was a celebrity audience in attendance, including Gucci Ambassador Kai from K Pop band Exo and Michele darlings Maneskin.

One of the standout moments of the show was the appearance of a series of looks that seemed to pay homage to the brand’s iconic horsebit design. Models walked the runway in looks that featured the horsebit motif on everything from tailored blazers to casual streetwear pieces, proving that the classic design is still as relevant and popular as ever.

Another highlight of the show was the use of sustainable and eco-friendly materials. Gucci has been a leader in this area in the fashion industry, and this collection continued that tradition with the use of organic cotton, recycled polyester and Tencel lyocell.

They may be presenting a more conservative vision for Gucci but flashes of glamor including silver metallic pants prove that not all the magic is leaving just yet.


View the livestream here: