Porsche Unveils Unseen Cars at SXSW Installation
Porsche brought music, design and of course, cars to the heart of Austin for their 5-day activation at @sxsw, Porsche Unseen.
From never-before-seen Porsche cars on display and panels on NFT-funded racing to performances by Paris Jackson, King Princess, Eddie Benjamin, Cimafunk, and Yendry there was no shortage of innovation and excitement.
Gran Turismo 7’s Porsche Vision GT and the color Taycan 4S Cross Turismo were show stoppers, among other new designs showcased.
The activation gave a glimpse into all the work, prototypes, edits and experiments needed before releasing new music or Porsche cars to the streets.