YUNGBLUD RETURNS WITH HELLO HEAVEN, HELLO
After breaking the Billboard top 100, accumulating 6 billion global streams and having his last two albums reach number 1 in the UK, the 27-year-old industry disrupter and globally recognized artist Yungblud is back with an epic nine-minute anthem.
‘Hello Heaven, Hello’ blends the past and the future simultaneously, continuing the tradition of Great British classic rock medleys in a composition that spans multiple genre styles. Yungblud, who has never been one to follow the crowd, continues to invoke imagination.
Also arriving today, the official video for ‘Hello Heaven, Hello,’ directed by Charlie Sarsfield. The video also made its broadcast premiere today on MTV Live, MTVU, MTV Biggest Pop and on the Paramount Times Square billboards.
Debuting today is the official video for ‘Hello Heaven, Hello,’ which will make its broadcast premiere on MTV Live, MTVU, MTV Biggest Pop as well as Paramount Time Square billboards. The video directed by Charlie Sarsfield.
Listen to ‘Hello Heaven, Hello’ HERE.
Watch the official video for ‘Hello Heaven, Hello’ HERE.
When asked where his inspiration for the track came from, Yungblud said:
“Hello Heaven, Hello is the opening statement to my new album. It’s a journey of self-reclamation, a goodbye to the past and how you may have known or perceived me before and a hello to the future and where I’m going. It sets the precedent for what this album is. It’s an adventure that’s sonically more ambitious than ever before, a journey that is meant to be played in its entirety that doesn’t for a moment hold back or let its imagination be filtered. I wanted its first moment to be a statement. I’ve been discouraged from releasing a nine minute and 6 second song as my first move back in a year because in a modern world it’s seen to be a “risk” – I don’t see it like that at all I see as an opportunity, in my opinion risk is an artists greatest tool – putting everything on the line in pursuit of the best evolution and art you can make – without risk there is no innovation. I feel like for the first time in a long time I’m exactly where I need to be and doing exactly what I’m supposed to be doing – making exactly what I want – exploring the past, the present, the future and most importantly, myself. This album feels magical to me and this is where it starts – where the fuck are we gonna end up? Let’s see. Get on the horse. Let’s ride.”
The original conception of the song began four years ago, prior to the making of the UK hit ‘Yungblud’, and during the ending portions of the electrifying tour for 2020’s ‘Weird’. Instead of celebrating the newly acquired commercial success, he was alone in a New York hotel room, pondering about the future and what creative hardships might be ahead of him. “I felt like I was starting to repeat myself – I’d fallen into my own cliche… I’d become comfortable. It was good in a way; it meant that I had my own style. But I’ve always said that if people know where I’m going next, that is my idea of failure”. This sparked his choice of a return; ‘Hello Heaven, Hello’ fitting into everything except the typical framework of a traditional single. Instead, Yungblud showcased his range by paying homage to the genre’s greatest moments, while also showing off his songcraft and musicianship.
News also broke that Yungblud’s own festival, Bludfest, is set to return to Milton Keynes’s National Bowl for a much anticipated second year this summer. Last year, 40,000 fans gathered for the festival. Yungblud will once again headline a roster featuring some of music’s best and exciting stars, offering fans both a stellar lineup and an affordable price. Bludfest Year 2 will take place on June 21, 2025.
