They Say You should Never Meet Your Heroes. Mark Seekings Didn’t Listen
Mark Seekings builds wardrobes and then he builds worlds. Nearly ten years ago, his search for the perfect pair of jeans commenced, in the first chapter of a sartorial odyssey that culminated in the creation of a brand. But we’re getting ahead of ourselves. To fully comprehend Seekings the man, as well as the eponymous label, we must go back a bit.
Raised in northwestern Pennsylvania, Seekings recalls a particular set of societal restraints a sort of heavy-handed GPS that pressured rather than guided. His feeling of being a middle American outsider was exacerbated by an amplifying interest in a sport largely transpiring on the West Coast. By the time he was twelve years old, Seekings had discovered skateboarding and snowboarding, and it wasn’t long before he grew to love the subcultures they spawned. Seekings found himself enamored with the personalization’s of the sport: how those on the board did their tricks, what music they played, and how they decked out the underside of their deck. Fashion had yet to enter the fledgling designer’s lexicon, but each sport introduced him to how style could exist everywhere. “I didn’t consider it ‘fashion’ then,” he says, “because where I grew up, what I had access to, there was no fashion.”
